Consumer brands
D2C skincare, beauty, wellness, supplements, personal care, food, apparel and footwear.
Where it breaks
- Demand outruns the inventory signal, and the bestseller goes out of stock mid-campaign
- Acquisition cost drifts for weeks before anyone puts a number on it
- Returns and repeat-rate decay quietly, and only show up at quarter end
- The 3PL is a black box until a customer emails about a delay